MEMPHIS MILANO AT SALONE DEL MOBILE
More than forty years after its foundation, Memphis Milano debuts at Salone del Mobile presenting the most iconic masterpieces of its collection
13 April 2024
Milano, 16 April 2024 - Memphis Milano debuts after more than forty years after its foundation at Salone del Mobile from 16 to 21 April 2024, presenting forty among its timeless masterpieces from its everlasting catalogue collection of over 200 pieces ranging from furniture, glassware, ceramic accessories, lighting, carpets and textiles.
Following its acquisition by Italian Radical Design in 2022, the brand has experienced a period of remarkable enhancement of its heritage, thanks to the restyling of Memphis Milano Galleria in Largo Treves and to the Memphis Again exhibitions at La Triennale di Milano (2022) and at the Shanghai Modern Art Museum (2023).
Salone del Mobile 2024 therefore represents an unmissable occasion for Memphis Milano, a new moment of affirmation with its public and collectors, but also an opportunity to capture the attention of a wider and international audience interested in the brand's unique and revolutionary style.
For the exhibition concept and execution, Italian Radical Design has collaborated with the interdisciplinary architectural studio (AB)NORMAL, which has succeeded in integrating the three brands, Gufram, Meritalia and Memphis Milano, respecting their uniqueness and peculiar characteristics but also creating a different and iconic environment.
The room dedicated to Memphis is an immersive space completely covered and lined with the "Bacterio" pattern by Ettore Sottsass, with the exception of a diagonal wall covered in mirrors. This element recalls the "mirror boxes" present in many expressions of Italian radical architecture. Inside the space, corners of domestic environments are recreated. On its external façade, sliding LED strips reproduce Memphis phrases and statements, evoking the imagery of the 1980s.
The new path undertaken by Memphis Milano focuses on a strategy aimed at consolidating the brand's notoriety in the world, through careful work to enrich its historical archive. In-depth technical research has led to the modernisation of production, pursuing the objective of preserving the original aesthetics and updating crucial production aspects.
Memphis Milano's iconic pieces such as the Ettore Sottsass’ Carlton bookcase, Michele De Lucchi's Kristall coffee table and Peter Shire's Bel Air armchair are returning to homes all over the world, surpassing the status of collector's items and leaving museums.
NOTES TO THE EDITORS
16 - 21 April 2024
Fiera Milano, Rho
Hall. 24 | Booth M10 - M12
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